Current Australian Issues Essay Example | Topics and Well Written Essays - 500 words

Current Australian Issues - Essay Example They try to persuade the computer novices, who barely have any idea of their computer system and are alarmed by such calls and due to their limited knowledge are inclined towards believing on such scams. The technician asks the consumer to log on to a third party website for the purpose of remote access troubleshooting to the consumer’s PC. The telemarketers go to such extents that they claim they belong to reputed computer organizations such as â€Å"Microsoft† and â€Å"Windows†. The Australian Competition and Consumer Commission (ACCC) are looking forward into investigating towards this matter and warning the consumers to remain attentive about such scams (Australian Competition and Consumer Commission). The calls come at all odd times of the day, due to the fact that the telemarketers are not from Australia. A new trend in the type of PC-related scam calls have been observed, in which the caller falsely claims to belong to some foreign government, or from the consumer’s bank and they try to convince the consumers to recover their money that they have lost in previous scams, in return for a moderate fee. This is again a fraud and the consumer ends up paying more money, without any retrieval. PC scam calls are just one genre of the telemarketing abuse. Retrieving consumer’s personal identification details also helps these scammers to provide language-specific calls. The consumer is dealt with the telemarketer of the same foreign language, in the hope of optimized persuasion strategies. Lately consumers have complained of calls by telemarketers for enrolling their kids in tuition centers for specific subjects. Another genre of scam calls relate to the religious preferences of the consumers. Consumers have been asked to join religious centers that preach certain beliefs. The idea behind these telemarketers is to scrape out as much money as they can from the consumers, by stealing their identification details, in order to

Marketing Strategy Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Strategy - Assignment Example Taking cue from international brand, Tesco, along with its various marketing and global expansion strategies over the years, the report will evaluate the various marketing strategies, which are essential for success of a retail firm while entering into a new or foreign market. The report will also throw light on concepts such as, localisation. A situational analysis of the Turkish retail environment will be conducted, which will help in understanding Tesco’s current operations and future in Turkish market. The development of retail sector is based on democratization of the consumption of consumer, which is a result of the development of low price model of economies. This model is founded on value offerings oriented towards low pricing ranges. For effective implementation, this model relies on controlled distribution costs and increasing the circulation speed. Marketing is a critical factor in this category of business and expectations of customers are the major focus, in order to locate the lowest possible prices. However, marketing tends to merge with communication and advertisement in order to bring out the best results out of veracious models and theories adopted by the business. With the increasing success of the retail sector, companies have now started to realize the need for change in their strategies and tactics, majorly by understanding and adapting the evolution in customers’ behaviour as well as expectations (Holt, Quelch and Taylor, 2004). Securing a consumers’ loyalty and increasing their wallet share have taken an important place in the strategies of these retail companies; rather than just acquiring new customers. A sharpening competition among retail brands has prompted these retail firms in paying more attention to their marketing activities. The integrated marketing communication, adopted by many big retail brands, such as, Tesco and Walmart, has given